A World Less Ordinary
Launched 1 January 2004, ANIMAX is Asia's first channel brand specializing in the fastest growing youth entertainment genre - Japanese animation (anime). As a premier TV destination catering to youth and young adults, ANIMAX also offers a wide variety of the most popular and trendiest live-action programming, including Korean music concerts, variety & reality shows, as well as idol dramas; along with exclusive ANIMAX original productions exploring youth interests in music, technology, gaming, lifestyle and animation.